Innovation Articles

By Olivier Serrat

Harnessing Creativity and Innovation in the Workplace

Sep-16-09

Mr. Serrat acknowledges the important part creativity plays in every sector of our lives. The author favors open innovation to stir the creative mind. Collaboration results in unexpected value. Business, arts and all creative solutions are stronger when they are the byproduct of open innovation, which Serrat believes should be “central to organizational performance.” The startling pace of development knowledge economies can be attributed to the union of creativity and innovation.
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