Innovation Articles

By Omar Abbosh, Vedrana Savic, Michael Moore

What Sets the Most Effective Innovators Apart


Innovation spending has declined because many companies, under pressure to show that they can disrupt a market (or to stave off disruption), are pursuing innovation haphazardly. Much of the investment ends up being non-strategic, poorly linked to the business, and under-managed. Some have even argued that innovation spending and activities are often exercises in corporate image-building rather than attempts to increase productivity or performance. No wonder companies are disappointed by their results. However, 31 companies have increased their spending on innovation by more than 50% and are "very satisfied" with the results. What did they do differently?