Innovation Articles

By Paul Arnold

Idea Rallies Yield Breakthrough Thinking

Mar-18-13

IdeaConnection develops a new model of open innovation to generate breakthrough thinking and solve problems. Crowdsourcing is a powerful engine that can fuel better problem solving, faster innovation, and novel thinking. It is defined as “the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community rather than from traditional employees or suppliers.”


What is Crowdsourcing?

Mar-18-13

Crowdsourcing gathers new ideas and information from large groups of people via the Internet. It is often defined as tapping the collective intelligence of the public to perform business-related tasks that a company would otherwise do itself or outsource to a third party.

Crowdsourcing is based on the belief that more people working together are smarter than one individual. The term is an aggregation of two words ‘crowd’ and ‘outsourcing’.