Innovation Articles

By Paul Arnold

Idea Rallies Yield Breakthrough Thinking


IdeaConnection develops a new model of open innovation to generate breakthrough thinking and solve problems. Crowdsourcing is a powerful engine that can fuel better problem solving, faster innovation, and novel thinking. It is defined as “the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community rather than from traditional employees or suppliers.”

What is Crowdsourcing?


Crowdsourcing gathers new ideas and information from large groups of people via the Internet. It is often defined as tapping the collective intelligence of the public to perform business-related tasks that a company would otherwise do itself or outsource to a third party.

Crowdsourcing is based on the belief that more people working together are smarter than one individual. The term is an aggregation of two words ‘crowd’ and ‘outsourcing’.