To catalyze innovation, companies have invested billions, yet according to a McKinsey survey, 94% of executives are dissatisfied with their firms’ innovation performance. One survey after another has found the same thing: Businesses just aren’t getting the impact they want, despite all their spending. Why? We believe that it’s because they’ve failed to address a huge underlying obstacle: the day-to-day routines and rituals that stifle innovation.
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