Innovation Articles

By Sonya Mann

Airbnb's Biggest Weapon Against Hotels: Machine Learning


Mike Curtis did reveal that introducing a deep neural net to the search-ranking system boosted Airbnb's recent conversion rate by 1 percent. "One percent may not sound like a lot, but as you can imagine, a 1 percent increase in conversion rate compounds over time," he explained. Curtis doesn't just see Airbnb's use of cutting-edge technology in terms of ROI, but also as a hopeful sign regarding innovation's impact on the future.