Innovation Articles

By Steve Olenski

4 Ways Established Businesses Can Disrupt Themselves and Win the Market


If you're running an established business, you may feel that you've painted yourself into a corner. You've grown a customer base using the business you created and it's too late to go back. But as you watch new competitors come in and steal those customers away, you may realize how important it is to reinvent yourself every now and then. Here are a few ways you can use startup thinking to win the market, no matter how long you've been in business.