Brainstorming: Innovation's Punching Bag

March 1, 2013 By Jeffrey Phillips

I don't hold a particular brief for or against brainstorming. But we should consider it in its context. Brainstorming is a tool for generating ideas. You can choose to like and enjoy brainstorming, or you can choose to generate ideas using hundreds of other creativity and idea generation tools. But that's all SCAMPER or brainwriting or mind mapping or any of hundreds of other potential aids are - just tools. And tools used with insufficient preparation or for the wrong application or by an inexperienced user are often blamed for the outcomes.


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