Bring Your Breakthrough Ideas to Life

November 5, 2018 By Cyril Bouquet, Jean-Louis Barsoux, Michael Wade

Digital advances in the past two decades have enabled more people than ever before to express creative intelligence. Yet apart from the transformation of services powered by mobile apps and the internet, few sectors have seen spectacular surges of innovation—and only 43% of companies have what experts consider a well-defined process for it. In this article the authors present a five-part framework to guide the development and ensure the survival of breakthrough ideas.


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