Bringing Open Innovation to Services
December 1, 2011 By MIT Sloan Management Review
ABSTRACT:
This recently updated report acknowledges the success of open innovation in the business management and product development sectors, but also builds a strong case for the use of open innovation in the service sector. The article is enhanced by an analysis of Michael Porter’s must-read Competitive Advantage. In the article, the Sloan Business School supports open innovation as a value chain. One interesting section is entitled Creating The Customer’s Experience: A Services Value Web.
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