Convincing SMEs that Innovation Management Matters
February 25, 2013 By Eva Diedrichs
ABSTRACT:
SMEs are perceived as the back-bone of most economies in Europe. Therefore, a lot of programs have been launched to support their growth. Over the past years, offering innovation support has become popular, complementing the well-known start-up financing and technology transfer programs. Despite the above, there is a level of dissatisfaction regarding the impact of these services.
Most SMEs have other priorities than innovation management. Therefore, the main concern is not how to introduce innovation management to SMEs, but what prevents the SME manager from sleeping at night. It is the challenge to find and retain new customers. It is the question of how to cope with the price pressure from low-cost countries.
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