Create Your Own Definition of Innovation

August 20, 2012 By Jorge Barba

ABSTRACT:
As part of my auditing process, one of the key questions I ask is: what was the most recent innovation in your industry?

Depending on how this question is answered, it will tell me a few things:

How this company both defines and perceives innovation
If they are focused on innovation
If they are keeping tabs on their respective industry

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