Design Thinking for Social Innovation

December 1, 2010 By Tim Brown and Jocelyn Wyatt

This article traces the origin of open innovation as applied to technological design. Businesses were first to use this strategy to achieve complex design thinking solutions for a number of sophisticated problems, like low-cost health insurance. Many larger businesses have used design thinking to implement customer satisfaction platforms. Small businesses and non-profits are just beginning to take advantage of collective thinking from external forces.


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