Design Thinking for Social Innovation
December 1, 2010 By Tim Brown and Jocelyn Wyatt
ABSTRACT:
This article traces the origin of open innovation as applied to technological design. Businesses were first to use this strategy to achieve complex design thinking solutions for a number of sophisticated problems, like low-cost health insurance. Many larger businesses have used design thinking to implement customer satisfaction platforms. Small businesses and non-profits are just beginning to take advantage of collective thinking from external forces.
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