Does Brainstorming Deserve its Bad Rap?

March 24, 2014 By Phil McKinney

In the last few years, brainstorming has been shot down, put down, and dismissed. Why?

Since 1941, when Alex Osborn changed the culture of advertising with innovative, nonjudgmental thought-generating, brainstorming has been a major part of business. Osborn described brainstorming as “a conference technique by which a group attempts to find a solution for a specific problem by amassing all the ideas spontaneously by its members.” He included specific rules including:

- No criticism of ideas
- Go for large quantities of ideas
- Build on each others ideas
- Encourage wild and exaggerated ideas


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