Does Brainstorming Deserve its Bad Rap?

March 24, 2014 By Phil McKinney

ABSTRACT:
In the last few years, brainstorming has been shot down, put down, and dismissed. Why?

Since 1941, when Alex Osborn changed the culture of advertising with innovative, nonjudgmental thought-generating, brainstorming has been a major part of business. Osborn described brainstorming as “a conference technique by which a group attempts to find a solution for a specific problem by amassing all the ideas spontaneously by its members.” He included specific rules including:

- No criticism of ideas
- Go for large quantities of ideas
- Build on each others ideas
- Encourage wild and exaggerated ideas

[READ THE FULL ARTICLE]


Submit an Innovation Article