Does Brainstorming Deserve its Bad Rap?
ABSTRACT:
In the last few years, brainstorming has been shot down, put down, and dismissed. Why?
Since 1941, when Alex Osborn changed the culture of advertising with innovative, nonjudgmental thought-generating, brainstorming has been a major part of business. Osborn described brainstorming as “a conference technique by which a group attempts to find a solution for a specific problem by amassing all the ideas spontaneously by its members.” He included specific rules including:
- No criticism of ideas
- Go for large quantities of ideas
- Build on each others ideas
- Encourage wild and exaggerated ideas
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