Far-Fetched Ideas Are Fun. But Innovation Usually Starts Small

ABSTRACT:
Despite what New York Times editors might think, innovations aren't always way-out there ideas. Rather, they can be small, incremental changes that better people's lives. Innovation is about solving people’s problems in a way that’s meaningful to them in the context of their lives. It’s about finding ways to design services, products, and experiences that help people achieve their goals. It’s about making life better for people, on people’s terms, however they define what “better” means.

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