Four Factors that Drive the Need for Innovation

February 1, 2012 By Jeffrey Phillips

Why Innovation is Important

The emphasis on the importance of innovative thinking in all aspects of business management has been pushed down the throats of society for some time. Why is innovation so important? What is this thing that is so often “talked about” but so vaguely defined?

Jeffrey Phillips one of the world’s leading innovation bloggers, attempts to better illustrate and simplify why there is a vital need for continuous innovation in business and technological development.


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