How Design Thinking Adds Value to Innovation
May 26, 2016 By Linda Naiman
ABSTRACT:
Successful companies are always looking for new ways to compete in the marketplace. One approach, which has taken the corporate world by storm, is design thinking. Design-led companies such as Apple, Coca Cola, IBM, Nike, Procter & Gamble and Whirlpool have outperformed the S&P 500 over the past 10 years by an extraordinary 219%, according to a 2014 assessment by the Design Management Institute.
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