How Design Thinking Will Reshape Business Model Innovation

January 25, 2016 By Alex Osterwalder, Yves Pigneur.

Today’s leaders are challenged with making important decisions in a rapid and highly dynamic business environment. These decisions will be crucial to the survival of the existing business model, while also to the search and discovery of future growth engines. But the current process where leaders narrow down possibilities and choose from the best existing alternative is broken. It results in a business culture that values refining and polishing an untested idea that does little to reduce risk or uncertainty.


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