How Far Can Crowdsourcing Go?

ABSTRACT:
The term is widely accepted to have been coined by Wired magazine in 2006, in an article analysing how businesses were beginning to outsource tasks, usually handled by an individual to a larger number of people, in the expectation it would gain faster results for a cheaper price. Since then, business use of crowdsourcing techniques has become more established. Crowdfunding, for example, has become a common way of raising funds, while Spigit Engage customers provide a great example of how businesses are applying crowdsourcing to the innovation process. However, such is the potential and power of ‘the crowd’, just how far can crowdsourcing be taken – not just in business, but society as a whole?

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