How Lunatics, Experts and Connectors Help Drive Innovation
The idea that a team should be made up of representatives from contributing divisions (such as marketing, sales and engineering) is being replaced with the concept of bringing together a hacker, a hustler and a hipster. The thinking being that the hacker creates rapid prototypes, the hustler engages customer feedback to capture users, and the hipster frames beautiful user interfaces and brings important connections to the team. While this team structure is well suited to startups working on a blank canvas, it ignores the unique challenges faced by companies with established products and services.
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