How to Breed an Innovative Company Culture

June 10, 2013 By Amanda Ciccatelli

ABSTRACT:
As of late, innovation has become the corporate buzzword because it’s one of the biggest mysteries to business leaders. But, you can’t force innovation to happen. Instead, it’s about how you shape your corporate environment so that innovation is possible.

A new study from Accenture, “Why Low Risk Innovation Is Costly,” revealed that less than one in five chief executives believes their company’s strategic investments in innovation are paying off, while half said their companies were less likely to risk implementing breakthrough ideas. So, what are these unsuccessful CEOs and their people doing wrong with their strategic investment in innovation?

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