How to Make Sure Prototypes are Useful, Even When They Fail

November 28, 2016 By Michael Plishka

ABSTRACT:
It worked flawlessly for 4 minutes and 25 seconds… And then it didn’t. The VP smiled and said, “I get the idea.” After getting through the embarrassment of the failure, the team learned what went wrong, and got to work testing variations of the failed component. The new versions didn’t fail, and the product went on to eventually make millions…

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