How to Use A.C.E. to Improve the Quality of Your Ideas

ABSTRACT:
Name at least 10 ways to use a brick. Take a couple minutes and write them down. Odds are, the first few ideas on your list are the same as mine. You also probably had a tough time getting past the first four or five, right? That’s actually totally normal. The first ideas are the ones that everyone has. The next ones are the ones that are the money-makers, the ideas others didn’t think of. So, how do you get past the first few ‘meh’ ideas and get to the good ones?

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