Incubator Nation: The Rise of Immersive Collaborative Innovation
February 10, 2015 By Doug Collins
ABSTRACT:
Of late, I have observed amongst the enterprise clients an emerging trend that appears to be moving to dominance: externally focused incubation. By externally focused incubation, I mean the practice by which the enterprise partners with a third party in order to co-locate their employees in a space where they can collaborate with people not directly tied to the enterprise—members of start-ups, often—who are pursuing ideas in allied fields: an immersive, in-person experience for all involved.
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