Innovation by Design: What is it and Why does it Matter?
Innovation is what drives the world forward. It is what heals illnesses, protects individuals from danger, and makes life easier, more efficient, and more enjoyable. However, innovation does not just happen. It takes a catalyst, and one of the most robust catalysts for innovation is design. It moves an idea smoothly along its journey from a simple insight to a tangible, marketable product or service. Design provides the focus and structure that innovation so badly needs.
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