Innovation is a Cultural Phenomenon

July 9, 2015 By Jeffrey Phillips

There's really no easy way to say this, so I'll come right out with it. It's your culture that's holding you back when you try to innovate, but no one wants to admit that. Most consultants and executives want to focus on interesting innovation tools, or idea management software, or creative design concepts, because these are flashy and new, and distract attention from the real challenge at hand. Which is your culture. If culture "eats strategy for breakfast", what do you think it eats for lunch and dinner? Crazy innovation activities mostly.


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