Innovation is About Getting Beyond the Idea

September 2, 2018 By Ralph-Christian Ohr

ABSTRACT:
The real innovation challenge lies beyond the idea. It lies in a long, hard journey – from imagination to impact. Even the best-managed corporations in the world struggle to execute innovation initiatives. This challenge, which we call the other side of innovation, is widely misunderstood. Some companies conflate this side and the other side, believing it is all the same. Others imagine that executing an innovation initiative can’t be much different than executing day-to-day operations. Both views are wrong. Innovation execution is neither innovation nor execution. It is its own unique beast.

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