Innovation Moshpit
May 5, 2017 By Gregg Fraley
ABSTRACT:
I’ve been touting concept blends in innovation for some time. My reason is simple, it’s a fast path to new and different ideas. From the Printing Press to the iPhone, big new market-creating innovation happens when concepts from two different domains are combined. These Mash-Ups are not intuitive for most people to do and maybe that’s why some people try it and fail. Take heart, smart people can do concept blends with careful mental scaffolding.
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