Innovation Shifts from Products to Solutions
June 15, 2016 By Barry Jeruzeiski
ABSTRACT:
The world of corporate R&D is undergoing a tectonic shift. Companies are moving away from their traditional, narrow focus on product innovation and into software and services innovation aimed at providing more comprehensive customer experiences. Are you selling smartphones, or are you selling connectivity and a media interface? Are you selling automobiles, or are you selling mobility?
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