Is Innovation Unreasonable?

July 11, 2017 By Jeffrey Phillips

We cannot reject reason when we innovate, in fact we must rely on insight, intelligence, research and reason when we innovate. That's because the only way to encourage people to commit to new ideas is to demonstrate new insights, new needs or new experiences, which are all based on research, insights into unsolved problems or challenges or new technologies. This all appeals to reason - why would I choose an uncertain unknown over a predictable certainty? Only if the unknown is promising, compelling and valuable.


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