Leaders Hate the Concept of Creativity

ABSTRACT:
Leadership hates the concept of creativity. Why? Because it represents scary things like change, chaos, and risk, and, uh oh, those icky creative people. Leaders only want as much creativity as is needed to keep the business afloat. Maybe even a little less. They lie through their teeth when they say they want creativity. That’s the PC answer in a CEO survey. That’s creativity in theory. In the real world, in their own organizations — they really don’t want creativity. They really do want innovation but they’d like to skip the creativity step.

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