Leading an Innovative Company

May 6, 2013 By Jeff Dyer, Hal Gregersen

ABSTRACT:
Having a reputation as an innovator is the ‘holy grail’ in business today. Leaders and companies want to be seen as innovative, and be tied to the many associations that come with it: creative, marketing leading, cutting edge. Leading business publications including Forbes, Fortune and Fast Company celebrate and publish an annual list of companies they consider innovative.But what is it to be innovative, and how do leaders foster it within their company culture?

[READ THE FULL ARTICLE]


Submit an Innovation Article