Making Innovation Less Difficult and Less Expensive

June 14, 2016 By Jeffrey Phillips

Too many people in the innovation arena are apt to talk about ideas, which are relatively easy to get, but fail to consider the effort involved to move from an idea stage to an innovation stage. I've often compared this to the amount of force it takes to get a rocket into orbit. You can have thousands of rockets, of all sizes, launching all the time. But until and unless one of them has the requisite amount of thrust necessary to get it into orbit, they will all crash. There's no half way. There's no "almost" in orbital science. You either got into orbit or you crashed and burned. The same is true with innovation.


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