Mash-Ups for Innovation
January 19, 2015 By Gregg Fraley
ABSTRACT:
To say the least Mash-Ups hold great promise in helping people and organizations find useful and sometimes breakthrough innovations. Mash-Ups, put simply, are combinations. In innovation work the desire in doing a Mash-Up is to get to that wonderful fresh snow of new thinking. It’s new thinking that creates new products and services. When solving a complex business challenge it’s difficult to get to that lovely off piste mental space where nobody has ever been before. It certainly doesn’t happen in most brainstorming sessions. Mash-Ups, in its various permutations, is a power tool and a fast path for combining disparate elements to creatively problem solve. Mash-Ups can indeed get you to that elusive fresh thinking that leads to innovative solutions.
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