Open Innovation: Manufacturers' Idea Factories
September 27, 2011 By IMT Contributor
ABSTRACT:
An interesting analysis and information paper about the characteristics which have enabled companies in different sectors to combine forces to create desirable and useful goods. One such collaboration includes the joint Hallmark – NineSigma, a Cleveland based technology firm, that resulted in popular technologically loaded greeting cards and books. Another featured company is Yamaha, which has developed an open portal for customers and company representatives to exchange ideas.
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