Push and Pull, a New Way to Build Your Corporate Innovation Strategy
January 24, 2016 By Franck Nouyrigat
ABSTRACT:
There are 2 tactics for corporations looking to launch new startups. The first one is called Pull, it relies on identifying relevant existing startups in the startup ecosystem, to “Pull” startup, knowledge, founders and even capital toward the corporation. The second one called Push fits well the corporate taste for control, in that case the corporation “Pushes” ideas, capital and products outside in the form of a startup.
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