Scaling Innovation is a Marathon, Not a Sprint
April 19, 2016 By Ann Mei Chang
ABSTRACT:
“If you build it, they will come” only works in the movies. For the rest of us, it takes a concerted effort to build user demand for a product or service. Even if an innovation can dramatically improve lives, the intended user might not see it that way. And, of course, it can’t make an impact if people don’t know about it.
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