Seven Strategies for Generating Ideas
May 23, 2012 By Robert B. Tucker
ABSTRACT:
How do organizations come up with new ideas? And how do they use those ideas to create successful new products, services, businesses, and solutions?
To answer these questions, a team of researchers from Rensselaer Polytechnic Institute in New York spent time observing radical innovation projects such as IBM’s silicon-germanium devices, GE’s digital X-ray, and DuPont’s biodegradable plastics. Their key finding? Most of the ideas behind these projects came from “happy accidents” rather than some ongoing process to generate ideas.
In more than a few cases, individuals or small groups were simply “freelancing,” working on ideas on their own initiative rather than being directed by some “new venture” board or other idea management system.
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