Sleeping with the Enemy: The Pain of Innovation Disrupting your Industry
August 20, 2018 By Nick Skillicorn
ABSTRACT:
Usually, when a company finds that a competitor or Startup has found an innovative way of delighting their customers, their reaction is not to jump for joy about how they can also benefit from this new innovation. Their reaction is usually anger. Fear. And the desire to fight to defend what they have. This is a cognitive bias called Loss Aversion.
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