Solving Useful Problems: Innovation at Work

August 10, 2016 By Travis Barker

ABSTRACT:
Identifying which problems to solve is open to your business’ core competencies, industry, and values. The ability to identify problems worth solving can thus be used to differentiate essential business product or services versus those that are nice to have. The difference between these two can be substantial as the former category is arguably more sustainable and has the potential to have a larger impact in the customer’s life.

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