The Future Workplace Is Now: How Etsy Makes 30 Innovations Per Day

April 4, 2014 By Steve Denning

ABSTRACT:
When I heard about “continuous deployment” at Etsy.com, the rapidly-growing billion-dollar online market that deploys more than 30 software improvements each day, my immediate reaction was that this must be a hellishly stressful place to work.

I was therefore surprised to learn that it is exactly the opposite. Continuous deployment was introduced not only to accelerate innovation but also to overcome excessive stress in the workplace and it has done both.

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