The Growing Value in that Crowd - Encourage it Out

ABSTRACT:
Crowdsourcing does offer increasing value as a contributor into our innovation management system. It can open up a real rich potential of tapping into diverse opinions that were difficult to reach in the past. Yet it does, from my perspective, need thoughtfully working through in its application and the expected end results, as each will challenge the initial assumptions and that is exactly what you will be looking for, challenging the accepted knowns and revealing the many unknowns.

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