The Importance of Senior Management Involvement for Innovation

November 28, 2018 By Jesse Nieminen

Should senior management even be involved in innovation work? Well, the short answer is: yes. Based on the research done by McKinsey, 80% of executives consider their current business models to be at risk. As such, the evidence would squarely indicate that for most organizations, change is inevitable and to remain competitive in these turbulent times, innovation is a key capability.


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