The Innovator’s Temptations

August 29, 2013 By Matthew E. May

ABSTRACT:
One of the most frequently asked questions I get is, “How can we unleash innovation all across our company?” Through the course of working with dozens of different organizations and teams, I’ve noticed four common traps that are all too easy to fall into, and nearly always get in the way of building a culture of constant innovation. I call them temptations, because they are the siren call to many an innovator. They're quite intuitive, and thus very hard to resist.

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