The Interplay in 3 Essential Change Points for Innovation

June 20, 2015 By Paul Hobcraft

ABSTRACT:
There is always a certain impact that innovation brings, it should change habits, alter perceptions, improve our lives or alter the way we work and think. Each change brought about by innovation does have different impact effects upon three important market constituents: customers, the markets and the industries themselves but also and often totally under-appreciated, internally on the innovator driving the change.

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