The Logical Limits of Product Innovation

May 17, 2013 By Jeffrey Phillips

Innovation isn't stalled because we've run out of ideas or out of steam. There's a deeper issue at stake. Innovation appears stalled in many industries because the product or service has reached its point of diminishing marginal returns for innovation. In other words, for many products and services, the next big innovation will be a significant disruption. You can tell when this is true by watching what is being "innovated" - the base product, or other ancillary features.


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