The Most Common Innovation Project Failures

ABSTRACT:
The question is: what keeps businesses from innovating effectively? The answer that I think most leadership teams want is: good ideas. After all, it's easier to explain away the lack of innovation if you can say that most teams lack good ideas. But a lack of good ideas is almost never the appropriate response to the question. Most companies teem with reasonably good ideas, and in some cases great ideas. No, the reasons that corporate innovation fails are many and varied, almost as differentiated as the number of industries and business models and management styles that are in evidence.

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