The Right Way to Spend Your Innovation Budget

August 3, 2018 By Peder Inge Furseth, Richard Cuthbertson

Innovation is famously difficult — many projects end up losing money, frustrating employees, and going nowhere. And yet corporations and governments spend billions of dollars annually pursuing innovation. This huge spending would generate more value for businesses and societies if the innovation success rate were just a little higher. Is there a way to increase the success rate without spending more?


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