The Search for Certainty and Fit kills Innovation
January 21, 2015 By Paul Sloane
ABSTRACT:
Most managers when looking at a radical proposal will try to reference it against an existing model of success. And of course it does not fit. They compare it with current products and markets. They try to use existing products as benchmarks because that is what they understand best. But if the idea is revolutionary then existing products are useless as comparisons because they are so different.
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