The Transformative Business Model
October 1, 2016 By Stelios Kavadias, Kostas Ladas, Christoph Loch
ABSTRACT:
We usually associate an industry’s transformation with the adoption of a new technology. But although new technologies are often major factors, they have never transformed an industry on their own. What does achieve such a transformation is a business model that can link a new technology to an emerging market need.
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