Thinking innovation
March 15, 2013 By Marc Worth
ABSTRACT:
Senior management at companies large and small pay lip-service to innovation, but in my experience a genuine commitment to innovation is still hard to identify – and the individuals with the truly innovative ideas have to secure the support of their senior management to progress those ideas.
How do you make it happen? Some companies are now using crowd-sourcing techniques internally to draw on the knowledge and innovatory capabilities of their own teams.
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